2011-12 U.K. Cloud Partner Transformation Report

A groundbreaking study that provides in-depth analysis and intelligence on today’s SMB Cloud Partner ecosystem, including competencies and best practices that enable partners to transform their cloud business.

Today, almost two thirds of all channel partners provide some type of cloud-based services to SMB customers. Yet only a small proportion of these partners have been successful in transforming into a cloud service provider. The study highlights the skill sets, competencies, investments, business model, sales & marketing tools, etc., that are required to successfully transform and migrate a partner to the cloud. It also segments and profiles partners by their success and value in providing various cloud services.

All types of cloud partners were surveyed for this study including cloud resellers, cloud application providers, cloud infrastructure providers, MSPs, cloud consultants, etc. Key issues addressed in the report include:

•Market opportunity and growth of all types of cloud partners

•Competencies and business Transformation practices employed by traditional partners to successfully migrate to the cloud partner

• Competitive analysis of top cloud vendors

• Key cloud solutions offered along with deal size, revenue and margins that partners derive

• Cloud marketing, sales and remuneration strategy of partners

• Mobility offerings