2010 U.S. SMB Marketing Optimization: How to Impact SMB?s Purchase Process and Maximize ROI on Marketing and Sales
Description
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This report provides a strategic overview of AMI-Partners’ recently completed 2010-11 U.S. Small and Medium Business (SMB) Marketing Optimization study.
The study explores how various information sources impact the SMB Information and Communications Technology (ICT) decision maker, and includes in-depth analysis on how to get the most out of your SMB marketing spend.
The overall market sizing data in this report has been determined through an extrapolation of survey findings, secondary research information and AMI-Partners’ proprietary SMB Global Forecast Model.
