2009 State of the U.S. SMB Market Q-Pulse Wave 2 - Understanding the SMB Landscape During an Economic Downturn - Q2, 2009 Results and Outlook for Q3, 2009 -
Description
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This report summarizes the findings of the second wave of AMI’s Q-Pulse survey conducted among small and medium businesses (SMBs) in the United States.
The survey was completed during April/May 2009. These findings are compared to the first wave of Q-Pulse (QP1 2009) and prior AMI survey research (Q4 2008).
The main study objectives include the following:
Understand the impact of the economic environment on IT purchase decision-making from an SMB perspective.
Identify IT and telecom-related mindset, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009.
Determine shifts in ICT quarterly spending (QoQ) by comparing across major product categories.
Track changes in buying process and criteria.
AMI utilized the following for this analysis:
AMI’s most recent Q-Pulse plus the earlier Q-Pulse conducted in Q1 ’09.
AMI’s Comprehensive Annual study of SMBs—conducted in early Q4 ’08.
AMI’s Dynamic Global Model
