AMI Webinars
SMBs across the globe have been able to overcome the challenges of the economic downturn and can now refocus their resources on catching the next wave of growth. Therefore, in 2012, we are shifting our SMB focus to evaluate and assess the use of new technologies such as cloud computing, remotely managed IT services, mobile technologies and others. AMI has developed a series of webinar sessions that enable IT professionals to assess these new opportunities and identify new ways to maximize growth in the SMB market.
Included guidance:
- Actionable intelligence on SMB technology adoption and market opportunities
- Overview on key adoption drivers; how best to target, market and bundle solutions for SMBs
- Detailed assessments of success factors to establish new sales channels and create vibrant partner channels
Recent:
The Cloud's Game-Changing Impact on SMB Routes to Market
Small and medium businesses are undergoing a radical transfortion in the way they acquire and use ICT solution -- fundamentally changing how vendors must target and engage SMBs. AMI's research shows that U.S. SMB cloud spending wil nearly double in the period from 2010 to 2015. This is having a profiund effect on the SMB routes-to-market (RTM) landscape.
Join AMI-Partners for a lively webinar highlighting the top things you need to know, as an executive focused on SMB sales, marketing, RTMs, or channels in today's economy. AMI analysts will host a provocative discussion, using recent findings to explore each of the following:
1. SMB cloud growth to outpace on-premise by 2x
2. Cloud demand: Infrasturcture, apps and managed services
3. Cloud + mobility + social media = heightened security risk
4. Mobility perpetuates the cloud lifecycle
5. Emerging RTMs -- rise of SPs, hosters and cloud-transformed CPs
6. Increased appetite for bundled cloud services
7. The new SMB cloud marketing toolkit
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Sessions (archives):
Adoption of Remotely Managed IT Services and Infrastructure-as-a-Service Services in Asia Pacific - Key Drivers Among SMBs & Opportunities for ICT Vendors
Tuesday, April 12, 2011 -- 2PM SGT
This webinar will provide an overview of current market trends that drive adoption of remotely managed IT services (RMITS) and infrastructure-as-a-service (IaaS) solutions among SMBs in Asia-Pacific.
The webinar will also provide technology vendors and their partners with an overview of the current market opportunity and critical considerations for a successful go-to-market strategy.
SMB Cloud Computing Adoption & Ecosystem Evolution in Asia Pacific - Market Opportunities for Technology Companies
Tuesday, March 14, 2011 -- 2PM SGT
This Webinar will provide technology vendors and partners with an overview of the cloud adoption dynamics in Asia-Pacific. Based on the recent findings, AMI-Partners will provide an overview of the key factors driving cloud adoption among SMBs, overall market opportunity for technology vendors and critical considerations for a successful go-to-market strategy.
2011 Fastest Growing Adoption Trends for SMBs in Asia-Pacific - Key Opportunities for ICT Vendors
Tuesday, February 22, 2011 -- 2PM Singapore Time (SGT)
This webinar will provide an overview on the key technology trends in the SMB market for the Asia-Pacific region.
AMI-Partners will share the latest findings regarding the fastest growing technologies, the resulting market opportunities for ICT vendors and critical success factors for the go-to-market strategy in the SMB market.
Cloud Computing and the Global SMB Market, Adoption, Purchasing & Marketing
Thursday, July 8, 2010
Over the past ten years, AMI has been studying cloud computing usage, needs and purchasing in the U.S., Canada, Mexico, Brazil, France, Germany, India and China.
Chad Thompson, AMI's VP of Marketing and GTM Strategy, will explore these three key areas during the webinar:
1.) Cloud Computing Solutions Adoption: current solutions v planned solutions
2.) Cloud Computing Purchase Drivers & Inhibitors: purchases triggered by business needs v purchase inhibitors
3.) Cloud Computing Marketing Strategies: meaningful marketing that drives adoption
This webinar will provide new insight into how cloud computing is advancing in the global SMB market and what drivers are influencing adoption.
Market intelligence from AMI's worldwide studies will be shared, including special country-level call-outs and analysis.
