For over 19 years, AMI has tracked the SMB ICT usage and spending with annual end-user surveys in order to provide the most complete view of the most complete view of the computing device market.
Global SMB PCs and Devices Market Overview and Opportunity Assessment
• SMB Global Addressable Market Overview
• SMB Characteristics and PC/Device Purchase Drivers
• Worldwide SMB Computing Device Market Opportunity by region
• Uptake & Demand for Desktops, AIOs, Notebooks, Ultrbooks, Tablets and Hybrids
• Computing Devices Brand and OS Usage & Preferences, Lifecycles, Bundles and Applications Usage
• Targeting the SMB Computing Device Market: Segment Opportunities, Decision Making, Information Sources & Channels
Key Questions Answered
• What is the total SMB market opportunity for computing devices: desktops, AIOs, notebooks, ultrabooks, tablets and hybrids and
services and how fast is it growing?
• What types of software applications are SMBs running on their PCs/devices, which bundles are of most interest?
• What is driving computing device adoption? What is the average lifecycle of various types of devices? What types of devices are
experiencing the greatest uplift?
• What are the areas of SMB ICT usage that have the greatest impact on how PCs and mobile devices are used and managed?
• What is the role being played by mobility, social media and the Cloud?
• How important will the Cloud become for computing related solutions such as remotely managed PCs and MMs, hosted software,
security and storage solutions and over what time frame?
• Where do SMBs buy PCs and mobile devices?
• How important are computing device considerations to SMB decision makers, who are these BDMs and how do we reach them?
• Based on extensive primary research studies with key BDMs and TDMs in leading geographies including: Australia, Brazil, Canada,
China, France, Germany, India, Indonesia, Japan, Korea, Malaysia, Mexico, Singapore, UK, and US.
• Nationally representative within each country with a projectable sample mix of employee size and vertical industries
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