AMI’s Syndicated Services provide unparalleled depth and breadth of coverage of the home-based, small and medium business and channel partner market. Specializing in the IT and Telecommunications industry, our research explores various facets that inform business strategy for providers of technology products and services around the world.
Small and Medium Business:
Global SMB Security Market Assessment>>
The proliferation of mobile devices, cloud services and social media has changed the way SMBs use IT on a daily basis, and brought about an accompanying risk exposure for these sometimes expertise-constrained firms. This is driving a market opportunity already exceeding $19 billion in 2011, of which cloud security services (SaaS and managed services) will take an increasingly importanty share. AMI's Global SMB Security Market Assessment study quantifies the opportunity and indentifies key drivers and success factors.
U.S. SMB Hosters Playbook>>
Access to enterprise-grade applications, burgeoning usage of mobile devices, and the need for scalability and cost savings have all underscored the benefits of using the cloud for U.S. SMBs. As they alter the way they use IT, SMBs are also changing the way they purchase IT. Hosters are quickly becoming the route to market of choice when it comes to cloud solutions. AMI's U.S. SMB Hosters Playbook study provides a comprehensive understanding of the segmented U.S. SMB cloud market, purchase behaviors, solutions usage/interest, and what are the most effective bundling opportunities for hosters looking to sell solutions to SMBs.
Global SMB Mobility Practice>>
Mobile adoption among SMBs is transforming their IT landscape, creating demand for solutions that facilitate business regardless of location or platform. As the adoption of smartphones and tablets grows in the market, it is important to stay on top of emerging trends. This practice provides deep insights into the usage and adoption drivers of smartphones, tablets, mobile & cloud applications, brand & device feature preferences, purchase channels and service/support models usage.
Global SMB Tablet Market Landscape and Outlook Tracker>>
Tablets are increasingly perceived by SMBs as an effective business took, and the growing use of these devices are transforming SMBs' ICT infrastructure and management style. SMBs are using tablets for an ever broader range of business applications, and cost-cutting pressure is fueling a bring-your-own-device (BYOD) environment. This in turn is raising new challenges for SMB ICT management and accelerating the demand for cloud-based services. AMI's tablet practice explores the market potential, brand/OS decisions and the likely future directions of this extremely popular product.
SMB Infrastructure Practice: Virtualization>>
Virtualization solutions are growing in their appeal to SMBs as associated benefits become more apparent -- including greater end-user flexibility, scalability, simplified security and back-up, savings from infrastructure consolidation, reduced total cost of ownership and centralized IT control. This practice delves into SMB adoption of desktop, server and storage virtualization technologies, and includes an examination of key drivers, inhibitors, usage patterns and IT spend across a range of offerings.
Global SMB Managed Services Landscape and Outlook>>
SMB spend for managed services is expected to grow globally at 20 to 30% CAGR through 2016. This explosive growth is being fueled by SMBs' need to enhance their IT infrastructure while keeping costs low, and aided by service providers whose offerings leverage new tools ans technologies. AMI's managed services practice helps vendors understand the size of the opportunity, key adoption drivers and inhibitors, and ways to improve channel strategy and management.
Global SMB ICT & Cloud Services Tracker Practice>>
A comprehensive view of the SMB ICT Market, this practice covers a broad range of topics, including buying behavior, mindset related to strategic IT, business pain points, impact of the economy, computing, software, IT services, telecommunications, mobility, cloud applications and social media. Areas of opportunity are identified based on trending data, growth metrics, market adoption rates, and end user insights to provide a 360 degree view of the SMB IT landscape.
Global Model: SMB Market Sizing & Forecasting>>
An essential tool for sales forecasting and campaign planning teams, AMI's Global Market Forecast Model is a dynamic, interactive tool that provides sizing and forecasting of key global markets detailing spending, adoption, and shipments/installed base. This forecasting tool includes sizing for home-based businesses, the small, medium and large enterprise markets, as well as the non-profit, government and education sectors. The Global Model enables confident and precise data-driven marketing/sales decisions through accessing flexible, granular data which includes 5 year forecasts for 100+ ICT categories, 19 industry verticals, and 50 geographies worldwide.
Global SMB Cloud Services Practice>>
The emergence of cloud solutions has drastically changed the face of the SMB IT market, and understanding the dynamics surrounding this change is pivotal to success. This service provides end user tracking and go-to-market recommendations for the SMB cloud services market in 23 countries worldwide, covering the entire scope of the cloud footprint including SaaS, IaaS, PaaS and managed services. Key topics include: factors driving cloud adoption, deployment barriers, cloud solution bundles, price points, size and revenue potential of the market, customer attitudes and purchase behaviors, and channel selection.
Global SMB Market Opportunity Assessments>>
A broad view of the SMB ICT Market, these studies cover a variety of topics, including buying behavior, mindset related to strategic IT, business pain points, impact of the economy, computing, software, IT services, telecommunications, mobility, cloud applications and social media. SMB market sizing, growth trends, technology adoption rates, and end-user insights are provided.
Home-Based Business Market Opportunity Assessments>>
A formidable market, there are 16 million home-based businesses in the US. This market has a unique set of needs described in detail in this practice. An overview of demographics/ firmographics, spending priorities, channel preferences, decision makers and influencers, cloud services usage, mobility, and current & planned usage of various ICT solutions provides insight in to this large and diverse market.
Partner Transformation and Enablement Program>>
As the small and medium business demand for cloud services continues to accelerate, vendors are finding it increasingly challenging to support their partners in the migration to a cloud based business model. To this end, AMI is introducing its Partner Transformation and Enablement Program. This program will provide vendors' partners with an actionable blueprint and go-to-market resources to be successful in selling cloud and hosted solutions to their target SMB customers.
Channel Partners Market Trends and Opportunity Assessment Practice>>
Over 90% of SMB revenues are driven through the Partner channel. A critical ecosystem for the IT industry, it is important to understand the profile of solutions provided, the business models used, vendor satisfaction ratings, as well as the total addressable market size and opportunity and competitive intelligence. This practice provides deep insights into the channel ecosystem to drive maximum impact through the partner channel to end customers.
Cloud Channel Partners Practice>>
Almost two-thirds of all channel partners provide some type of cloud-based services to SMB customers. Yet only a small proportion of these partners have been successful in transforming into a cloud service provider. The study highlights the skill sets, competencies, investments, business model, and sales & marketing tools that are required to successfully migrate to the cloud. Partners are segmented in order to provide a benchmark to evaluate key factors to success.
Routes to Market Opportunity Model>>
The Route to Market Opportunity Model allows users to analyze the size and flow of SMB ICT investments. Channel strategy teams can utilize the model to compare and contrast the channel share by product type, customer size and country/region to determine the appropriate channel investments and channel mix that will provide the highest ROI.
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