SMB Routes-to-Market

Global SMB Routes-To-Market (RTM) Opportunity Assessment and Sizing

AMI’s Route-to-Market Opportunity and Market Sizing analyzes the size and flow of SMB ICT investments through the five key channels: vendor direct, channel partners, retail, DMRs, and telcos/internet service providers (ISPs).

• Each channel is sized for over 70 ICT categories, by 6 Regions, 27 countries and 8 SMB sub-employee bands.
• The channel size and share are forecasted till Year 2014
• The numbers are provided in a simple-to-use and navigate pivot table format for multiple views and breakouts

This sizing model enables ICT vendors to:

• Gain a competitive advantage by understanding the channel size and the changes in channel share over the short and long term.
• Determine the channel investments and channel mix that will provide the highest ROI.
• Compare and contrast the channel share by product type, customer size and country/region.

To speak with us more about how we can address your specific business needs, please contact us.