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Routes-to-Market (RTM)

AMI’s Routes to Market sizing tool measures spending by SMBs that flows through five distinct channels.

Global SMB Routes to Market Opportunity Assessment and Sizing
•    Market segmented by 8 distinct partner types including: Hosters, MSPs, Channel Partners (VAR, SI, ISV), System Integrators,
     Vendor Direct, Retal, Direct Market Resellers (DMR), Telcos/Cable
•    Robust 5-year forecast of 100+ ICT technologies across 50 countries/regions detailing SMB spending
•    Highly customizable data through a series of filters including ICT groups, region, country economic stage, employee size, and year

Key Questions Answered
•    How will the evolution of alternative channels impact SMB spending flowing through traditional channels?
•    Are SMBs turning to different partners for Cloud services relative to their on-premise counterparts?
•    How do SMBs in different geographies consume ICT? What are the key differences across each region?
•    Which sub-segments of SMBs are seeing the largest shifts in channel spending over the next 3 to 5 years?

Study Methodology:

The Route to Market Opportunity Model leverages extensive primary research, and secondary sources to systematically size and verify market size and outlook

Primary Research
•    Quantitative end-user studies conducted in 25+ countries (10,000+ SMB decision makers and vendors surveyed)
•    Thousands of Channel Partners surveyed annually including VARs, ISVs, SPs, and Cloud Providers, examining product-specific
     revenue, growth, and solutions offered.

Secondary Research

•    Distribution data from key IT & Telecom vendors, national retail stores, and DMRs
•    Feedback and intelligence from vendor/analyst briefings
•    Published data by associations, press, and SEC filings.

Click here to download a brochure.

 

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To speak with us more about how we can address your specific business needs, please contact us.

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