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Mobility Practice

AMI's Mobility practice provides deep insight into SMB demand for mobile products and services:

SMB Mobility Landscape, Opportunity Assessment & Outlook
•    Mobile Device Market Opportunity Outlook
•    Smartphone and Tablet Adoption, Applications, Device Management, Security
•    Brand Usage and Preferences
•    Economic Outlook, Business Sentiment and Business Performance
•    ICT Solutions and their Strategic Importance to Business
•    Smartphone and Tablet Users and Decision Makers
•    Buying Behavior, Purchase Channels, and Service and Support
•    Customer Segmentation and Engagement

Key Questions Answered
•    How has the increased availability and adoption of mobile devices impacted the behavior of SMBs?
•    How many SMBs are using mobile technologies and how many will use them in the future?
•    What is the market opportunity for device and data plan spending?
•    What applications are SMBs using on their mobile devices, and who are the primary users?
•    What brands of mobile devices are they using?
•    How are mobile devices supported in an SMB organization?  Does the firm dictate brand adoption or is it employee choice?

Four Drill Down Modules Provide Actionable Go-to-Market (GTM) Insights
•    Module 1: North America SMB Mobility Landscape, Opportunity Assessment & Outlook
           •    An in-depth assessment of the mobility transformation underway in the SMB market
           •    Purchase influencers and buying behavior
•    Module 2: Mobility Market Size and Outllook (five year forecast)
           •    Tablets, smartphones, data plans lens broken out by:                                                                                                                                                                          •    Spending, shipments, installed base, and firm counts by employee size bands and veritcal industries
•    Module 3: Mobility GTM Segmentation & Customer Acquistion
           •    Depth profiling of high lifetime value SMBs with a strong propensity to acquire mobile business solutions
           •    Value propsitions, messaging and engagement approach
•    Module 4: Marketing Through the Channel Partner Ecosystem
           •    Channel partner mobilty-related preferences, plans and capabilities
           •    Five year Route-to-Markets Forecast- mobility related spending through channel partners and other routes to markets   

Study Methodology:
•    4 regions including North America, Western Europe, Asia Pacific, Latin America
•    Web survey
•    Business and Technology Decision Makers
•    Nationally representative; mix of employee size and vertical industries

Click here to download a brochure.

 

To learn more about how we can address your specific business needs, please contact us.

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