Home-Based Business Market Opportunity Assessments

AMI’s Home-Based Business practice explores the market opportunity for businesses based out of a residence.

HBB ICT Overview and Market Opportunity Assessment
•    Market Overview
•    Information and Communications Technology (ICT) Addressable Market
•    ICT Profile
•    Cloud Services Opportunity
•    Channel Purchase Preferences

Key Questions Answered
•    How does the home-based business market differ from the small business market?
•    What is home-based businesses level interest in cloud services?
•    What technologies are home-based businesses currently using, and what do they plan to use in the future?
•    What are the reasons behind the owner’s decision to start a business from home?
•    Where do home-based businesses prefer to purchase technology solutions?

Study Methodology:
•    US
•    Home-based business exclude: telecommuters, after-hours work done from home, entities located in a commercial setting. May be full or part time.
•    Web survey
•    Business owners
•    Nationally representative; mix of employee size and vertical industries

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