AMI’s Home-Based Business practice explores the market opportunity for businesses based out of a residence.
HBB Market Opportunity Assessment
• Information and Communications Technology (ICT) Addressable Market
• ICT Profile
• Cloud Services Opportunity
• Channel Purchase Preferences
Key Questions Answered
• How does the home-based business market differ from the small business market?
• What is home-based businesses level interest in cloud services?
• What technologies are home-based businesses currently using, and what do they plan to use in the future?
• What are the reasons behind the owner’s decision to start a business from home?
• Where do home-based businesses prefer to purchase technology solutions?
• Home-based business exclude: telecommuters, after-hours work done from home, entities located in a commercial setting. May be
full or part time.
• Web survey
• Business owners
• Nationally representative; mix of employee size and vertical industries
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