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—Managed printing growth is spearheaded by cost cutting actions, says AMI study— Bangalore, India – March 25, 2010 – Small and medium businesses in India (SMBs) are increasingly feeling the importance of managed printing services: 18% of these SMBs are using managed printing and publishing services. India medium businesses (MBs or companies with 100 - 999 employees) are more inclined to use managed printing services than small business (SBs or companies with 1-99 employees). According to New York-based Access Markets International (AMI) Partners, Inc., many India SMBs are assessing their printing needs and researching how managed printing services might be able to help them meet these requirements. “Organizations are using managed print services (MPS) to curtail hardcopy (printer, copier, MFP and fax) investments,” says Priti Verma, Research Analyst for Research and Consultancy at AMI-Partners, Bangalore. “As more and more companies throughout the world become cognizant of the necessity to ‘Go Green,’ managed printing services help ensure considerable environmental benefits by 'right sizing the fleet and optimizing deployment’.” “During the downturn, India SMBs could look at saving costs by shifting from CAPEX to OPEX models and assuring operational excellence. Printing solutions can be one of the major areas where this can be implemented,” says Verma. “Managed print services can help India SMBs leverage cost reduction and simplify the management of their imaging and printing environment.” By outsourcing printing, India SMBs are increasingly using the services and technical expertise of printing vendors, and are able to utilize their manpower more effectively. Another advantage of balanced deployments is that organizations can manage their printing and imaging needs with tailor-made solutions which are also scalable for future growth. “Organizations are usually not very accurate in estimating their document costs, and spend a substantial amount on printing infrastructure,” says Verma. “We see that many India SMBs are planning to use print infrastructure management in the next twelve months in addition to form-management and production printing services.” Another interesting trend is that India SMBs are not really interested in using device management infrastructure or workflow management. They mainly gravitate toward printing done on a pay-per-page basis. To be sure, document-intensive industries are the key growth drivers of managed printing services. These industries would include government, education, healthcare and banking & financial services. About our Studies AMI-Partners’ Printing Technology Sector Reports on India and other countries focus on the major challenges SMBs are presently facing in the new global economic climate, and how they are reacting to these challenges. These reports include strategies and guidance for printing and copier vendors to help maximize their opportunity. Specific actions are recommended to ensure vendors capitalize on critical changes in the printing market that can radically improve their return on marketing investments (ROMI). These data point to key opportunities and messaging hot buttons for specific technology vendors and service providers seeking to match their offerings to SMB market requirements. These studies highlight major trends in the context of current/planned IT, Internet and communications usage and spending. Products and services covered include established and emerging hardware, software, applications and business process solutions. The sector reports are based on AMI-Partners’ annual SMB market surveys, “Q-Pulse” quarterly tracking studies and Global Forecast Model database. For more information about the above studies, |
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