The AMI-Partners Blog

Global SMB Insights & GTM Strategy Consulting

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Entries Tagged as 'SMB marketing opportunities'

Germany small business mobility spending will surpass $10 billion by 2015, predicts AMI

December 14th, 2011 · No Comments

While SB sentiment still reflects concern about economic conditions, most are planning to hire employees and invest in information and communications technology (ICT) solutions in the coming year.

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Tags: Europe · Germany · SMB marketing opportunities

Are All-In-One PCs Ready for Mainstream?

August 17th, 2011 · No Comments

A few months ago I wrote about HP unveiling a new line of business class All-In-One PCs and how they allow channel partners (ISV’s  in particular) to customize software for the user friendly device. At the recently concluded Microsoft World Partner Conference (WPC), HP, Sony and several other vendors showed off their latest All-In-Ones. Here’s [...]

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Tags: Channel partners · Desktops · HP · SMB marketing opportunities

U.S. small businesses are projected to spend $36B on marketing activities in 2012

May 26th, 2011 · No Comments

More U.S. SBs cautiously expand budgets to include marketing activities, says AMI

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Tags: SMB · SMB insight · SMB marketing opportunities · US SMB · USA

Location-Based Advertising For Small Businesses

March 11th, 2011 · 1 Comment

As a new parent, I am realizing that raising children is all about the timing that can make tricky childhood transitions go more smoothly. Likewise in business, timing is of the essence in an era of instant gratification to appeal to consumers toting smart phones and mocha lattés, a significant number of us in fact.  [...]

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Tags: SMB marketing opportunities · Social media

AMI explores the global opportunity for Security Services in the Cloud

March 9th, 2011 · No Comments

Greater growth is expected in the Asia-Pacific countries

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Tags: Asia-Pacific · Cloud Computing · SMB · SMB insight · SMB marketing opportunities · Worldwide

The Perfect Storm is Brewing for Cloud Computing

February 25th, 2011 · No Comments

The cloud is changing the landscape of the IT industry as we know it.  SMBs in the US alone will spend $6B on hosted services by 2014.   But what are the factors leading up to that change?   Understanding key market trends is the first step in ensuring your products and services find their way [...]

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Tags: Cloud Computing · SMB · SMB insight · SMB marketing opportunities · SaaS · US SMB

4 faces of Facebook SB Users

January 14th, 2011 · No Comments

So, it seem like Facebook is on everyone’s minds. After the note about SBs+Facebook – Facebook SB users have 4 faces we should be aware of.

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Tags: Facebook · SMB marketing opportunities · Social media · Uncategorized

Facebook and its over-confidence in SBs?

January 7th, 2011 · No Comments

With Mark Zuckerberg’s recent China trip, the most probable 2012-IPO-of-the-year, Goldman’s recent valuation of $50 B, over 3x more than Microsoft’s once-gasped-at 2007 valuation, as well as the recent frenzie behind Facebook’s new email capabilities, it is not a surprise to find that 60% of US SBs –roughly 4 M SBs –are leveraging Facebook to market and build brand awareness. It’s pretty simple to conclude that having a public Facebook page is a “De facto” now a day; we are even finding businesses without websites are using Facebook instead as a platform to market themselves.

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Tags: Channel partners · Facebook · SMB insight · SMB marketing opportunities · Social media · USA · Web 2.0

Despite high interest in Social Media Marketing, widespread inertia persists

December 2nd, 2010 · No Comments

Significant opportunity exists for vendors to educate small business owners on social media marketing benefits, says AMI

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Tags: Facebook · SMB insight · SMB marketing opportunities · Social media · Twitter · US SMB · USA

AMI-Partners announces winners of 2010 US SMB Social Media Marketing Awards

November 11th, 2010 · No Comments

Ten companies recognized for excellence in using social media to create business value

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Tags: Facebook · SMB insight · SMB marketing opportunities · Social media · Twitter · US SMB · USA · Uncategorized