Accelerate Cloud Migration Success with The Right Tools

Take any business today, and they are likely to have at least one of their workloads running in the cloud. More and more businesses are making the move, with email and productivity being one of the first workloads to be migrated. Cloud migration brings new levels of agility, scalability, and cost efficiency to an organization, but the process can be challenging without the proper tools. It is imperative for an organization to setup a well-designed process before initiating the migration. Without suitable planning, the migration is likely to take longer, cost more, and fail to provide the expected benefits.

Small and mid-sized businesses (SMBs) generally lack IT resources and expertise and often look toward Managed Service Providers (MSPs) to aid in the migration process. As mentioned earlier, SMBs typically migrate their email and related productivity tools as the starting point for their move to the cloud. WW SMB spending on services like Office 365 are expected to grow at a compounded annual growth rate of 25% to $40 Billion by 2022. More and more SMBs are relying on trusted partners like MSPs to lead them and provide ongoing support as they traverse unknown territory. MSPs, in turn, are collaborating with vendors that can provide the right solutions to bring the benefits of the cloud to their customers.

In a recent study conducted by AMI-Partners, we uncovered several benefits that MSPs accrue by using the right tools and processes when migrating their customers’ emails and related data to the cloud. This study was an expanded follow-up to AMI’s 2015 email data migration tools study. The results of the latest study were published on June 12th, 2018 in our whitepaper titled Accelerate Growth and Profitability with Office 365 Migrations and Ongoing Cloud Services: How MSP-ISV Partnerships Are Empowering Small and Mid-Sized Business in The Cloud. The study focused on vendors that offer email migration tools, such as BitTitan, Microsoft, SkyKick, and region-specific vendors such as CloudMigrator365 and CodeTwo in Europe. Continue reading “Accelerate Cloud Migration Success with The Right Tools”

Moving Towards an Era of “Everything-as-a-Service”

We are living in an era where everything can be availed with a click or a tap. Whether it be cab services, entertainment, food, hotel stay, software applications, IT services or anything in between. In other words, all services and products, that are not yet, will soon be available “as-a-service”. This model is known as Everything-as-a-Service or “XaaS” in the IT world. Its origin comes from various technology-based products, services and applications that can be accessed through the internet or via a traditional purchasing and delivery mode.

Everything as a Service (also referred to as “Anything as a Service”) has evolved in recent times. This is due to the popularity of the cloud and expanded through various “as-a-service” (aaS) models such as infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), software-as-a-service (SaaS) and many more.

It all began with SaaS. From there, various service models have evolved. Then along came the cloud enabled environment where any device, service or technology solutions could be delivered on a pay per-month model or simply based on the amount of usage by the consumer. These services can be accessed over the internet or through a traditional delivery model. Some examples of such as-a-service models in recent time are Device-as-a-Service, Personal Computers-as-a-Service and Printer-as-a-Service among many other bundled services offered on a pay-per-use basis.

Three levels of a Cloud-based Service Model

With the explosion of data now be capture, there is an increased need for more data analysis and it is essential to make this data relevant for businesses. Most companies are eager to adopt this model and plan to migrate to cloud based infrastructure if they have not already.

There are some key reasons for the migration to a cloud-based model.

  • Be it hardware, software or services there is a reduction in overall cost, maintenance, time consumed by their IT staff in day-to-day IT activities with a cloud-based model.
  • All new applications and technologies are developed and supported by the cloud. Hence, it is easier for the businesses to adopt by just downloading an application.
  • By handing over all the IT related services and maintenance to a cloud-based model, companies can utilize all their capabilities to develop and expand their business.

XaaS leads to Digital Transformation
Globally, the XaaS model has been expanding and getting more traction from all vertical industries and service sectors. XaaS has covered all possible services and solutions be it technology-based services or day-to-day requirements ranging from food-delivery to baby care services and everything in between.

Some major reasons for XaaS as a business model to grow and expand worldwide are:

  • Now a day’s work isn’t confined to the office or to fixed office hours. Rather the modern workplace has a growing number of mobile workers who need to connect with their client and business associates 24/7. These workers need near real-time updates. With the changed work culture, the everything-as-service model will develop and grow.
  • For a company to further their journey on the digital transformation path, they need more flexibility, agility and scalability. All of these are essential for any company to accomplish this transformation. XaaS allows any company to select the service package that is suitable for their present business needs with the option to make any changes as their needs evolve.

 The Future
Everything-as-a-service has vigorously disrupted the traditional business model and given a significant advantage to those businesses that are eager to take their environment to a higher level.  The as-a-service model will not only provide more opportunities to managed service providers (MSPs) but also more challenges. MSPs will need to cater to the growing needs of their customers developing and suppling more customized solutions and on-demand models that will be able to meet the more varied needs than are presently required.

This model offers equal business opportunities for channel partners who with their strength of customer knowledge, can be important players in the changed business environment. A hybrid business ecosystem with equal opportunities for all the stakeholders will be available through an everything-as-service model there by improving overall business efficiencies. With the continuation of new technologies and innovations to come, the everything-as-a-service model will continue to gain more traction and will flourish in the coming years.

~ Arpana Bharti, Research Analyst

PC as a Service (PCaaS) – A Key Tool to Boost PC Market!

On a global front, PC as a service (PCaaS) is garnering a good deal of attention lately. There are a few queries that need to be explored. For one, what exactly constitutes PC as a Service? What are the driving factors for PCaaS adoption? What is the need for this technology at this moment in time? Let’s see if we can answer some of these questions.

What is PCaaS?
PC as a Service can be defined as the combined package of hardware, software, lifecycle services and financing. This is all offered as a package from a single provider with a fixed monthly price for every employee in a particular business no matter what the size of the company is (small, medium or large enterprises). Presently, this service is evolving gradually with more options for mobility, data management and security applications being developed. There is a continuous movement towards IT and digital transformation for most enterprise users with an ever-increasing adoption of technologies such as cloud computing, analytics and social media. PCaaS offers a business model that is ideal for most enterprise companies experiencing a significant increase in their mobile workforce.

PCaaS and the Product Lifecycle
Apart from providing the latest version of devices, the PCaaS model also offers additional bundled services. This includes pre-installed all the necessary software (OS, Apps, Security, etc.) and software updates on a recurring basis. With a PCaaS model, vendors are engaging with their business customers throughout the device lifecycle allowing vendors the opportunities to provide support, maintenance and other services as and when required. To ensure that PCaaS will become the preferred business model for businesses, vendors will need to be able to offer financial assistance to these customers. To this end, many vendors are offering new initiatives to promote PCaaS in tandem with various financing organizations.

PCaaS – Added Advantage over a Traditional PC Procurement Method 

 A Win-Win Situation for All Players
Let’s look at how PCaaS is affecting the various players.

  • Vendors/OEMs
    • Due to a lower demand for PCs and their longer lifecycle, PCaaS would be an alterative business model increasing profits to PC vendors. This model would also enable PC vendors to reduce their present on hand inventories.
    • PC vendors would be able to initiate a longer engagement with enterprise customers throughout the device’s lifecycle extending their role beyond just a traditional hardware seller.
  • Reseller/Channel Partners
    • PCaaS model facilitates resellers to expand their product portfolio offerings based on the customers’ specific needs.
    • They are supported by other players in the PCaaS ecosystem for all unpredictable risks, the services offered and financial assistance.
  • Enterprise Customers
    • PCaaS alters the spending pattern from a one-time CAPEX mode to the smaller, monthly recurring operational cost.
    • Existing IT staff can be utilized in key strategic organizational IT initiatives since they would be free from the day-to-day PC management tasks. A PCaaS model also reduces the refreshment cycle.
    • With a PCaaS model, millennial/tech-savvy employees can prioritize their work with more device flexibility within an efficient IT environment.

Making a Long-Term PCaaS Model Work
To develop PCaaS as the new-age business model and enhance its popularity among enterprises, all players need to work together developing each other’s capabilities and infrastructure. The role of channel partners is vital in this endeavor since PC vendors require a wide and robust network of partners to reach out to enterprise-users with their PCaaS offerings. Also, collaboration with a software expert is required to provide regular services and solutions. All other players having capabilities in different technological areas (e.g. security, data management, cloud, mobility) are required to join the evolving PCaaS ecosystem to extend its reach and influence.

 Need of the Hour
The PCaaS adoption journey has only begun. It is likely to evolve further with a greater understanding of the ever-changing future needs of consumer PC users. Therefore, the PCaaS model has been designed to offer flexible, affordable and customized product & services offerings. At the same time, increased awareness of its value propositions, benefits and return on investments, change of mindset among potential users and innovative marketing strategies by vendors are the need of the hour to take the PCaaS model to the next phase.

Finally, the growth prospective of the PCaaS model for consumer PC users can be viewed as aligned with the mobile device market wherein vendors are offering a smartphone (the upgraded model) pre-loaded with all security, insurance, social media, brand specific software and entertainment apps with monthly payment options over the contract term. In coming years, PCaaS could evolve into a model like the mobile device market, enabling vendors to tap the PC market in small and medium business circles.

~ Arpana Bharti, Market Analyst

Artificial Intelligence is Modernizing the Future Workspace

Technology and data administration is maneuvering across vertical borders and previously isolated sectors are being integrated and creating new business opportunities. By capturing the diverse needs and expectations of today’s multi-demographic workforce, these connected technologies will help businesses of all sizes to plan and invest in their future workplace strategy.

“The modern workplace starts with empowering everyone in organizations to be more creative, collaborative and ultimately apply technology to help shape the culture of work” – Microsoft

Artificial Intelligence (AI) is among the most significant chapters in this great growth story. With a CAGR of over 50% through 2021, AI is developing into one of the key forces that in changing the outlook of the workplace, and will force many of today’s workplace habits, tools and environments to become archaic over the next 4-5 years.

With the red-carpet being rolled out for AI, we are starting to see the rise of a more personalized user experience which is vigorously adapting to capture and translate content in terms of relevance and preference. These technologies, when unified with cyber “customer service” agents, speech recognition interfaces and wearables, are leading to a more unified and collaborative experience.

A leading telecom, MNC having operations in India, is using AI to collect and crunch data from a variety of sources to find people with the right talents and the experience to match. Their HR system can also analyze workers’ email to identify job sentiments and triggers appropriate action for management. Similar cases have been seen in multiple domains where the use of chatbots and robotics have reduced human interaction from tactical jobs to more thinking roles.

The growing importance of AI in the workspace has triggered Google to transform its Translate Service to an AI model. In addition, Cisco and Microsoft have been advancing ways AI can impact everyday work life, from helping to connect users in virtual meetings to acting as an active listening agent that provides additional context regarding topics being discussed.

While countries such as U.S., China, Germany and South Korea have been making strong investments in developing their AI technologies, India too has picked pace in advancing its technologies. The Indian government’s push for ‘Make in India’ and ‘Start-up India’ has given a much-needed lift to the AI ecosystem. With tech start-up driving the way, India today has over 160 start-ups who are purely focused on AI and have raised over $30 million in venture investments to build their AI programs.

We are only at the beginning of this digital journey where AI and chatbots transform all aspects of the workspace including collaboration, communication, cross-function (HR, Production etc. processes), mobility, cloud, and security. We are seeing a huge migration of business processes becoming AI enabled and driving the business world forward.

However, the eminent fear that the advent and incorporation of AI will replace the human race with robots still looms overhead. Another way of looking at AI is to transpose the letters. “IA = Intelligence Assistance”. This would emphasize the fact that AI is only assisting the individual worker to work smarter and not make them less important to the workforce. In summation I would like to suggest that we all enjoy the change and let’s make our workspace a smarter place!

~ Kishalay Choudhury, Director Client Services

Riverbed New Channel Partner Program “Riverbed Rise” – Innovative and In-time Amid Ever-Changing Needs of Consumers

On February 9, 2018 we were invited to an analyst briefing that was hosted by Riverbed. Riverbed is one of the major players in the WAN optimization space with expansion toward software-defined technologies. They focus on providing hybrid networking, SD-WAN, SaaS and infrastructure visibility, working towards building a software-defined architecture for digital business. The purpose of this seminar was to introduce their new partner program Riverbed Rise. With this program they plan to consolidate their contact with partners from “compliance concept” to “capacitating their partners based on performance and value-based awards”.

Riverbed Rise is a clear transition from their traditional program, which is based on competency. This new program is based on the three-key designed operational principles of simplicity, flexibility and profitability. The objective is to expand their customer portfolio by tapping existing and new businesses and simultaneously ensure that partners’ performance is at their peak.

The key focus area of this program is to align Riverbed’s sales strategies to expand their portfolio sales and strengthen their commercial segment. Riverbed has introduced a performance & value-based reward system to acknowledge the performance of all partners with different requirement levels and financial models.

Riverbed Rise a Partners’ Panacea:

  • Riverbed aims to address issues related to new technology adoption and digital transformation of its channel partners through this new program of industry-leading digital performance solutions.
  • Riverbed’s new partner program offers more choice options to customers. It also ensures that the new partner program accommodates all unique business needs of their partners and at the same time guides them vis-à-vis decision making for investment and profitability plans in the long run.
  • Further, partners have more possibilities to select the different Training and Certifications criteria in accordance with their businesses.
  • Riverbed Rise is primarily based on dividends. These are determined by the overall partner performance and not on competencies or revenue attainment. It gives equal opportunities to all Riverbed partners to compete on individual strengths and customer value propositions, in their preferred target markets.

In the changing and rapidly disruptive business world, Riverbed’s program provides partners with individual decision power with the added benefits of earning and spending criteria that would also be unique in every instance.

Riverbed’s Journey in 2018:

Riverbed has made significant changes to its product portfolio in the last 18 months. Building on its legacy as a leader in WAN optimization, the company believes that these changes will create new opportunities for partners, to expand into new technology areas including SD-WAN and Digital Experience Management. Its focus on Digital Performance is aimed at addressing some of the most pressing challenges businesses are facing as they embark on digital transformation and move to the cloud. Riverbed Rise is an innovative program designed for partners of all types to respond immediately to these rapidly changing customer needs.

Riverbed Rise promises the partners to achieve more on productivity, performance and profitability through the unique reward system based on new business models and a diversified range of services. With this innovative reward matrix giving dividend and achievement rewards to associated partners, Riverbed is highly placed on the diverse partners’ ecosystem and in the competitors’ circle.

The new partner program has also enabled Riverbed to expand its partner base into new business avenues, emerging markets and newer verticals. Furthermore, Riverbed Rise is expected to help build a new partner portal with strong marketing tools revolving around simplified, flexible and a profitable dividends-based model.

As We See It:

Riverbed Rise has more commitments beyond the traditional partner schemes. However, the need of the hour is to sustain the longer retention of partners while keeping the product portfolio diversified.

Enforcing the authorized partners to use all their dividends for training, shows Riverbed’s priority on partner training and indeed supporting the partners to elevate their expertise.

In addition, Riverbed should also ensure the reach of this newly launched program to small and emerging markets where end user dynamics are very specific to each region and industry. They can also enrich their product positioning and roadmap with inclusive strategies for when partners’ investment plan is minimal or indecisive regarding changing adoption trends of various technologies.

What Does Their Success Depends On?

The strength of the Riverbed Rise partner program is centered around a strong partners’ base and a diversified product portfolio. With this program, Riverbed is aiming to strengthen their present relationship with existing partners as well as new market regions and in the ever-changing technology scenario. The more Riverbed empowers their partner ecosystem and enhances collaboration with their partners, the more likely Riverbed will obtain the success they are envisioning from this program.

~Arpana Bharti, Analyst and Subrata Sarkar, Sr. Analyst

From Reseller to MSP – A Complex, But Lucrative Business Transformation Journey

Business Transformation is Complex, but Manageable

Channel Partners selling technology solutions to small, mid, and large-sized businesses are having to transform their businesses to stay relevant as their clients move an ever-increasing number of business processes and workloads into the cloud.

This transformation requires carefully mapping the initial cloud and managed services portfolio against available customer base, internal technical and sales skills, service delivery tools, and available investment dollars. Further, modeling the total revenue and profitability impact of this transition is key to understanding the impact on cash flow, especially from smaller annuity streams, which need to be renewed annually.

How to plan and successfully execute the transition from being an on-premise services provider to delivering managed services and cloud solutions is where the channel ecosystem is expecting help from their vendor-partners.

Strong Revenue Upside to Business Transformation

From less than 50,000 in 2016, the number of managed services providers will grow to almost 75,000 worldwide in 2021. AMI-Partner’s tracking of these MSPs indicates most have yet to fully penetrate their existing customer base. On average, an MSPs has so far converted only 20% of their customers to managed services. Clearly, this opportunity remains untapped for the most part.

More significantly, by transforming themselves from a reseller to an MSP, one in two have acquired net new customers that were previously beyond their capacity to serve thus expanding their business in ways unforeseen.

Technology vendors can help accelerate this transformation within their partner ecosystem by setting up formalized advisory programs that impart strategic advice via workshops, as well track key metrics on a one-on-one partner basis.

The key is to uncover best practices used by channel partners that have successfully transformed their businesses and deconstruct and replicate their secret sauce across a broader network of partners.

~Deepinder Sahni, SVP

SaaS – The New “Cash Cow”

The conversation about software as a service (SaaS) has been going on for a long time.  The evolution of hosted applications is pretty interesting. It all started back in the 1960s when IBM and other mainframe vendors offered computing power and database storage from their data centers to the financial industry and other large firms.  Fast forward to the 1990s when, with the proliferation of the internet, Application Service Providers (ASPs) began offering hosted business applications. According to Wikipedia, the acronym (SaaS) allegedly first appeared in an article published in February 2001 by the Software & Information Industry Association (SIIA).

Some may think SaaS is passé and has been talked about to death, but although SaaS can be considered a “mature” market there are some very good reasons to revisit cloud software:

  1. Industry analysts and mainstream media all cite SaaS as a technology with strong growth prospects for both adoption and spending. AMI estimates that worldwide, small, medium and large businesses (SMLBs) spent $62 billion on SaaS solutions in 2017 and that figure is projected to more than double by 2021.
  2. Globally, about 22 million firms are planning to allot more of their IT budgets for hosted/cloud solutions as opposed to on-premise IT products and services with the largest portion slotted for SaaS applications.
  3. SaaS solutions are major forces driving growth as industry mainstays, who were formerly strong on-premise vendors, shift emphasis to the cloud. For example, Oracle reported Q3’17 overall cloud revenue increased 51%, but SaaS revenues rose 62% and Microsoft reported strong increases across all of its cloud offerings and is now the leading cloud service provider (Office 365 revenues alone increased over 10%).

“SaaS” comprises a wide variety of different cloud-based applications, from the most basic e-mail to solutions tailored for very specific industries.  Spending in 2017 on prominent hosted applications was strong. Beyond email, other leading apps included hosted CRM, business intelligence, productivity and highly customized line of business software (vertical or industry specific software).

As SMLBs seek to leverage technology to help them reduce OPEX, improve efficiency and employee productivity and improve the customer experience, many are looking to the cloud as a solution. About one-third of firms we surveyed reported migrating more applications to cloud services was very important to their company’s continued success. Firms reported a variety of reasons for adopting cloud solutions, including cost savings, scalability and flexibility.  Many businesses feel SaaS solutions allow them access to technologies that might otherwise have been out of reach cost wise, while others utilize cloud services because it enables them to reduce system hardware by using cloud vendors’ servers to store data. In addition, SMLBs will increasingly look to bundle SaaS solutions when making new PC and device purchases.  Popular bundles include hosted productivity suites, security, data back-up/recovery, online data storage, and online document collaboration.

Overall, projected growth for SaaS apps is strong through 2021 (20% CAGR).  Fueling this growth will be solutions such as productivity, point of sales, business intelligence, email, quotes & invoicing and travel and expense solutions.

Software as a Service is a concept that will continue to evolve as it is a win-win for everyone.  SMLBs will benefit as they shift legacy on-premise solutions to seat-based models for cost savings, flexibility and scalability, as well as access to new technologies. Independent software vendors (ISVs) offering cloud solutions will be able to attract and engage firms that may not want to incur the large capital investments required for on-premise installations. Cloud hosters, such as AWS, Microsoft Azure, Google and IBM, will benefit as more ISVs shift their current on-premise solutions to the cloud.

~ Eileen Zimbler, VP

Artificial Intelligence is Lending a New Dimension to BPO Managed Services

AI or Artificial intelligence is a rapidly emerging technology in today’s world. Literally everyone wants to automate repetitive processes to gain maximum output, efficiency and cost reduction.

So, what is AI? Artificial Intelligence is a way of making a system, a computer-controlled robot, or a software think intelligently, in a similar manner to which intelligent humans think.

Artificial Intelligence is indeed a highly interesting field of study but also presents many questions? Will Artificial Intelligence ultimately overtake human intelligence? The question of robots holding human beings ransom has already been explored by many popular science fiction authors. Only in the last month, Sophia, a lifelike robot who was the first to get a country citizenship (Saudi Arabia) emerged at a Techfest in India and answered several questions; including a marriage proposal!

AI finds widespread usage areas

Artificial Intelligence has multiple areas of application within fields like information technology (IT), inform-ation technology enabled services (ITES), business process outsourcing (BPO), media, telecom, education, healthcare and defense.

Let’s focus on AI applications within the IT/ITES/BPO sector. Indeed, due to the emergence of AI capabilities in BPOs, services managed by BPOs are finding a new dimension.

AI can make a paradigm shift within the BPO sector

In the coming years, AI capability will be a key criterion in selecting an outsourcing vendor. Currently, close to 70% of BPO engagements in India are based on traditional models, these are likely to undergo transformational changes in the future. A direct impact of this transition towards AI in BPOs will be a 15-17% decline in India’s outsource services industry workforce by 2021. The impact of automation is likely to be mainly on the less-skilled worker. However, companies might move the freed resource from volume-driven work to value-driven and complex jobs thereby adding value to their organization. This will significantly enhance the productivity and efficiency of BPO firms.

All BPO Service Providers incorporating AI and or automation capabilities, at the earliest, are set to gain huge benefits from this emerging trend; mainly due to the lower cost advantages of AI. Many analysts are predicting the AI market will grow by a substantial 50%+ over the next five years.

Service Providers are now implanting AI tools within client premises to troubleshoot basic PC-related infrastructure issues such as PCs not booting up, login issues and virus problems. These may seem to be easy fixes but are indeed a pain point for a company with a PC installed base in the thousands!

 RPA: A key capability needed for outsourcers in the future

Nowadays, more and more companies include ‘Robotic-Process-Automation (RPA) capability’ as a criterion when researching Outsourcing Service Providers. The latter are considering an onshore + automation solution as a substitute to a purely offshore one. They also consider the compliance aspects and productivity benefits of using robots over humans. On a positive note for RPA, this capability can permanently alter the business and pricing models in the ITO/BPO spheres. RPA also allows BPO providers to come up to speed and offer new services to existing clients.

Due to RPA impact, RPA capabilities offered by the service provider (SP) can well be the deal-maker in terms of deciding outsourcing contracts. Traditionally, greater manpower was needed earlier to complete a large volume of work. The emergence of RPA has changed this equation. With enhanced automation and greater processing capacity than humans, routine and rule-based work can be done far more rapidly, thus adding greater value. Emergence of RPA has created a cost differential in outsourcing engagement models.

RPA: An opportunity to extract better value from their staff

Despite the emergence of AI, traditional outsourcing will not become obsolete soon. In fact, RPA is expected to strengthen existing relationships. Deloitte Business-Process-as-a-Service (BPaaS) is investing heavily to further develop its existing RPA capabilities. It has already established several strategic alliances with companies offering RPA platforms, e.g. Automation Anywhere, Open Span, Grid Infocom and Bizagi. To hone its RPA capabilities and push further innovation in its engagements, Deloitte is developing an innovation & automation lab in its Woodmead office in Johannesburg, South Africa. This lab will house state-of-the-art facilities and will have the capability to offer clients a live demonstration of its latest automation tools and smart technologies.

Automation Impact: Innovation will win the battle!

The key advantage will be gained by those investing in the next wave of opportunities, not those stubbornly resisting innovation and obsessively trying to protect legacy business models for whom the death knell has sounded.

Firms with greater IT infrastructure management needs will manage them through better cloud-based orchestration tools. Now, the onus in the service industry is shifting to using only people for tasks requiring human skills unable to be replicated by software. The trend is snowballing as more tools for RPA and autonomics management are being widely adopted by enterprises & service providers alike.

Because of these innovations, service providers really have no options. Their very competitiveness is at stake and they must adopt Intelligent Automation aggressively if they want to remain viable for ambitious clients and competitive with their counterparts.

~ Subrata Sarkar

VSAT – a Key Medium in Today’s Connectivity Ecosystem for India

The Current Ecosystem: A Wild Rush of ISPs to Provide Faster & More Data at Less Cost 

The Connectivity ecosystem in India is set for a paradigm shift with service providers literally falling over each other to woo consumers into accepting their voice and data offerings. “Free data”, “Unlimited Data”, “Minimal Payment”, “Fast 4G Uploads & Downloads” are some of their advertising catch phrases!

VSAT Remains in its Place

Within all this clamour, VSAT (very-small-aperture-terminal) or satellite broadband steadily holds its place. This type of system has some key advantages. It is a highly secure connectivity medium and connects widely scattered regions. It acts literally as a saviour for end-users seeking connectivity in different remote locations where other modes like DSL, Fiber Optics, 3G and 4G are simply not available.

The key advantage of VSAT is that it provides “always-active” and uninterrupted connectivity. Thus, VSAT is ideal for those businesses that require uninterrupted connectivity and real-time access for mission-critical applications. For these businesses, 100% uptime is a “must”.

Hughes Communications India Limited, a leading VSAT service provider in India, has stated, “Broadband satellite solutions are ideal for businesses that need high-quality and always-on data, voice, and video connectivity virtually anywhere, and which terrestrial networks cannot always deliver, especially in remote locations. Because satellite offers a true alternate communications path it is also ideal as vital backup for organizations that cannot risk outages due to the vulnerabilities of terrestrial networks.”

The backbone and main advantages of a VSAT system comes down to two vital applications:

  • Providing terrestrial broadband
  • Providing branch connectivity through Wide Area Networking.

 

 

 

 

Some Interesting Applications of VSAT!

Here are some unique cases where VSAT is possibly the only connectivity alternative in the absence of alternatives.

Deep into the Sunderbans (a dense forest – actually the world’s largest coastal mangrove forest) a Non-Governmental Organization runs a small school in a remotely located village. Yet it utilizes Smart Classrooms with E-Learning being its integral part. Internet connectivity is its backbone. However, none of the usual ISPs provide internet connectivity in this location. The only panacea for them is a VSAT solution.

At a popular, yet remotely located tourism resort in a hilly area in Northern India the tourists always request internet connectivity to keep in touch with their family and friends; yet no usual connectivity line is available due to its remote location. Once again, a VSAT comes to the rescue and is the only connectivity option available to the resort-owner.

A small pharmacy in Arunachal Pradesh (a remote state in Northeast India) needs connectivity for medicine ordering, stock updates, and interaction with its distributors. Here too VSAT is the only connectivity option available.

An engineering & construction firm focusing on the utility sector is working in a remote village in Rajasthan setting up a solar energy project. It needs connectivity to sync with its headquarters, branches and its remotely located employees. Once again VSAT is the only available option.

VSAT is Highly Entrenched within the Large Enterprises and Some Other Niche Sectors

Large enterprises often utilize VSAT as an effective tool for connecting their branches and locations across wide geographical areas. Some other areas where VSAT usage is significantly high are the banking sector (for connecting branches and remotely located ATM sites) and offshore oil & gas exploration.

The India government foresees a Digital India in the future, whereby all citizens (even those in remote villages) will enjoy the benefits of better connectivity. VSAT is the key tool that can provide the magic touch of connectivity to remotely located rural areas and thus facilitate vital applications like healthcare, e-Governance, e-learning, and rural banking to name a few.

SMEs an Unexplored Yet Latent Sector for VSAT

AMI has investigated the usage of VSAT by the small and medium enterprise (SMEs) sector and finds that the key hurdles to VSAT adoption by the SME sector are threefold.

  1. There is a seeming lack of awareness regarding VSAT in general.
  2. An apprehension about the proper value proposition of VSAT.
  3. A general lack of knowledge about VSAT’s various aspects.

This is clear from some of the queries voiced by SMEs related to availability, customization, pricing options, training, services and channel partners.

Due to the sheer size of the SME universe in India as well as globally, there is a huge latent market for VSAT adoption in the future.

VSAT for the Future, there are Numerous Opportunities 

The onus is on the VSAT service providers who need to dispel the fear and apprehension in the mind of the  prospective customers especially the SME sector that has a highly unmanaged IT infrastruc-ture. Channel Partners are the only route to reach out to this sector, due to their wide geographic dispersion. Joint campaigns by VSAT service providers and their Channel Partners in specific geographies can play a highly positive role in the propagation of the benefits of VSAT.

There are some challenges related to the regulatory and licensing environment that has impeded growth prospects of VSAT service providers. Some knots need to be smoothened related to questions about extent of Foreign Direct Investment and amount of Satellite bandwidth available. Authorities like ISRO, TRAI and DoT can play a vital role in these areas. Once these issues are sorted out, there is no doubt that the VSAT market in India can leapfrog to new heights.

~ Dev Chakravarty

Managed Security Market Gaining Strength by the Day

Many companies have been the victim of cyberattacks including Malware, Denial-of-Service(DoS) and Ransomware. A recent example being Equifax, where hackers were able to get personal and confidential details of approximately 143 million people. SMBs are more vulnerable to these attacks due to a lack of expertise and budget. Managed Service Providers (MSPs) are leveling the field for SMBs and LBs by providing these specialized security services. The Managed Security market is growing exponentially with the rise in cybercrimes and security threats. Business factors such as meeting the needs of compliance and data protection laws, budget constraints, lack of in-house expertise and increased adoption of cloud services are shaping the future of the Managed Security market.

According to AMI’s Global Model, SMBs around the world are spending approximately $11 Billion on Remotely Managed Security, which is expected to grow at a CAGR of 14% by 2021. The increasing demand from SMBs is the key driver for this growth. As the services offered by SMBs increase, the need for high-level security for sensitive and confidential information is also expected to increase. AMI’s MSP study shows that 22% of an MSP’s total revenue is generated by providing Managed Security Services to clients and it will continue to grow. This is a great opportunity for MSPs to expand their security offerings.

 Region wise, North America is expected to remain the largest market for Managed Security Services as most managed security service providers and technology vendors are based in the US. The U.S. is expected to account for 92% of the market by 2021 for Remotely Managed Security Services.

Challenges:

Data is the new currency in this era and that is the biggest challenge for Managed Security Providers. As the data increases, MSPs find it difficult to provide scalability due to the lack of integration between various security platforms and tools. There are no pre-packaged technologies that fit all the security needs of various types of businesses. These security needs are business specific and require considerable time, effort and monetary investment.

From a SMB’s perspective, there is always a risk involved with the handling of critical information through a third-party security provider, including the risk of sensitive information getting into the wrong hands. So, establishing trust with these businesses is a big challenge for MSPs. Additionally, according to the MSP study over 60% of Managed Security Service Providers find it challenging to maintain close relationship with vendors.

Expectations from Vendors:

MSP’s share in overall revenue for the vendor is growing quickly as SMBs shift their focus to core business offerings and outsource all other IT services required to run the business. Certainly, MSPs are expecting competitive prices and premium customer service from vendors. Additional selection criteria include:

  • Delivering technologically superior platforms and tools compared to other competitors in the market
  • Highly scalable and customizable technology solutions according to the customer’s needs
  • In addition to technology, vendors are expected to carry all the relevant certification and audit credentials to be compliant with the data privacy and security laws especially in regulated verticals such as Healthcare, Banking, etc.

These are a few of the many challenges and selection criteria uncovered in AMI’s MSP study. This research demonstrates that expansion of managed security offerings such as Endpoint Security and Remote Monitoring and Management (RMM) could be a major contributing factor in the growth of the managed security market. MSPs should pay attention to several growth factors such as flexibility for changing requirements, high level of automation, regular security testing, quick customer support and the ability to provide end-to-end security solutions. Taking steps in these directions will help MSPs to stay on top in this competitive market.

~Ankit Mehta, Associate