From Reseller to MSP – A Complex, But Lucrative Business Transformation Journey

Business Transformation is Complex, but Manageable

Channel Partners selling technology solutions to small, mid, and large-sized businesses are having to transform their businesses to stay relevant as their clients move an ever-increasing number of business processes and workloads into the cloud.

This transformation requires carefully mapping the initial cloud and managed services portfolio against available customer base, internal technical and sales skills, service delivery tools, and available investment dollars. Further, modeling the total revenue and profitability impact of this transition is key to understanding the impact on cash flow, especially from smaller annuity streams, which need to be renewed annually.

How to plan and successfully execute the transition from being an on-premise services provider to delivering managed services and cloud solutions is where the channel ecosystem is expecting help from their vendor-partners.

Strong Revenue Upside to Business Transformation

From less than 50,000 in 2016, the number of managed services providers will grow to almost 75,000 worldwide in 2021. AMI-Partner’s tracking of these MSPs indicates most have yet to fully penetrate their existing customer base. On average, an MSPs has so far converted only 20% of their customers to managed services. Clearly, this opportunity remains untapped for the most part.

More significantly, by transforming themselves from a reseller to an MSP, one in two have acquired net new customers that were previously beyond their capacity to serve thus expanding their business in ways unforeseen.

Technology vendors can help accelerate this transformation within their partner ecosystem by setting up formalized advisory programs that impart strategic advice via workshops, as well track key metrics on a one-on-one partner basis.

The key is to uncover best practices used by channel partners that have successfully transformed their businesses and deconstruct and replicate their secret sauce across a broader network of partners.

~Deepinder Sahni, SVP

How are Regulated Industries using Managed Services?

Government is tightening rules and regulations on data storage and security especially in regulated industries such as healthcare, and financial services. These sectors include doctor’s offices, banks, and credit unions, where sensitive information is collected and stored. Firms in these industries are leveraging the expertise of Managed Service Providers (MSPs) to setup and manage compliant IT environments. Hence, these providers are on the front lines ensuring data security and navigating a myriad of laws and regulations on behalf of their clients.

According to AMI’s Global Model, SMBs across the world are spending almost $63B on remotely managed services, this spending is forecasted to grow at 15% CAGR by 2021. SMBs in regulated industries such as Banking/Finance and Healthcare account for nearly 20% of this spending and is forecast to grow at 12% CAGR by 2021. This represents overwhelming opportunities for MSPs in these industries especially in providing specialized managed services such as security, storage and networking to mention a few.

MSPs serving these industries are handling responsibilities above and beyond handling managed services. The focus is not only on keeping people and systems working, but also on making sure they work in a legally compliant manner. These MSPs typically have a dedicated compliance and security department that stays on top of regulations such as the Health Insurance Portability and Accountability Act (HIPAA), and the Payment Card Industry Data Security Standard (PCI DSS). In case of a successful hack, investigators determine whether the victim organization followed all laws, had appropriate policies and procedures in place, and if the IT department was properly designed and capable of handling the security needs. The aim is to examine if the IT department was susceptible to that breach or hack. MSPs serving these industries need to be diligent and take an active role in encouraging their clients to update their policies and meticulously follow procedures.

A recent study conducted by AMI shows that MSPs are increasingly focusing on these regulated industries to expand their portfolios and customer base. Larger MSPs with more than $10M in annual revenues are forming vendor partnerships with the needs of their regulated industry clients in mind. The top of mind concern for these MSPs while partnering with vendors, be it an Remote Monitoring & Management (RMM) vendor or a Professional Services Automation (PSA) vendor or a hosting platform provider, is to ensure that they carry relevant compliance certifications and audit credentials. In addition, serving regulated industries and demonstrating vertical industry specific expertise allows MSPs to stand out in a crowded, commoditized MSP market. AMI’s MSP Study shows that MSPs focus on services such as Disaster Recovery as a Service (DRaaS), and Archiving as a Service (AraaS) especially in regulated verticals. It is imperative to store/archive historical data as well as to have systems up and running all the time with fast up time in case of an outage.

The stakes are high for businesses as far as security and compliance are concerned. Businesses are looking for ways to offload these cumbersome tasks on experienced partners in order to focus on their core missions. So, MSPs are increasingly targeting these regulated industries that cannot afford to be lenient with their security standards.

~Kunika Sodhi, Associate

HP: Focused on Form and Function

We had the opportunity to attend HP’s pre-launch event where the company unveiled a series of new laptops and workstations to meet the needs of all market segments. HP has shifted its focus to an “Office of the Future” concept with the launch of 13-inch Spectre x360 convertible business notebook. This year, the x360’s fingerprint reader comes embedded on the side of the laptop to provide easy access when in tablet mode. AMI’s Global Model predicts that, within the SMB Market, 2-in-1 PCs will surpass growth of Desktop PC and Notebook PC spending achieving a CAGR of 22% by 2021. SMBs are quickly adapting new technologies and spending towards multi-functional devices and certainly Notebook and Desktop PCs are no exception.

The second generation Spectre 13 is a design marvel and as HP claims it is the world’s thinnest touchscreen laptop with an optional 4K display. The all new “Ceramic white” finish looks great, which is made from aluminum that has been treated with a smooth white coating. Spectre 13 ships with eighth-generation Intel processors and HP is promising up to 11 hours of use. HP is positioning the Spectre 13 amongst high-end laptops with cutting edge technology and even better design than many of its competitors.

In the desktop series, HP launched the EliteOne 1000, a new all-in-one PC. Most parts are hidden in its wedge-shaped base that can be opened to access its storage, RAM, processor and even display which is upgradeable. There are three displays to choose from- 23.8”, 27” and 34” which is a diagonal curved display that provides an immersive and engaging visual experience. This modular design and easily upgradable parts will provide significant benefits to Managed Service Providers(MSPs) as the idea of Desktop as a Service(DaaS) becomes increasingly popular among SMBs. According to a recent MSP research study by AMI, spending is expected to reach $3.4 Billion by 2021.

 

Another new feature HP launched this year is the ability to add HP’s “Sure View” tech which works as a privacy guard to make the screen harder to read by prying eyes. This feature is especially useful for travelling professionals that want to protect their privacy while on the go. Although this feature drains more battery, it can be switched on and off with ease and it works as intended. In the quest of workplace centric design, HP also introduced PhoneWise; an application targeted at business users that provides smartphone notifications on workstations/laptops so you are always connected to your mobile device even when it’s out of reach.

All the user-friendly design changes are part of HP’s new strategy of giving customers exactly what they want. Company is putting lot of efforts into Data collection, Machine Learning and AI to research the web for product reviews, and its regularly conducting surveys to find out what customers want and eliminating red flags by making design changes. Gone are the days of bulky laptops and workstations with multiple components and thick designs. HP is trying to replace the workplace products by bringing beautiful consumer centric designs to the workplace. According to AMI’s Global Model , worldwide spending on Notebooks and Desktop PCs within the SMB segment is expected to reach $71 billion by 2021. Clearly, HP is aiming to win over the business segment with the launch of these flashy laptops and workstations. It is safe to say that with these new features and designs, HP is investing time and money in the right direction.

~Ankit Mehta, Associate

5 SMB Pros and Cons for the Cloud

You take the good, you take the bad, you take them both and there you have, the facts of life. The feeling of nostalgia for that staple of 1980s television The Facts of Life notwithstanding, the good and the bad can be applied to that ever-expanding network we call the Cloud. At an event hosted by Rackspace, your intrepid blogger was brought up to speed on recent developments and how the company is working toward its corporate goal of being “The preeminent IT services company in the world”.  The cloud is the primary focus of Rackspace and numerous competing companies all over the world. There are challenges to face but also opportunities to seize. Let’s look at the challenges that Rackspace identified with the cloud and then put an SMB focused lens on reasons for subscribing or not subscribing to cloud solutions.

All data equal?
SMBs are putting data on the cloud

Top Challenges

The topics on analyst day covered all facets of the Rackspace portfolio and numerous employees shared their subject matter expertise. Additionally, several customers shared stories about their transformation with Rackspace and how their business has changed over the years. The cloud presents both an opportunity to customers as well a challenge and we’ll see that difference in position can be a matter of perspective. Continue reading “5 SMB Pros and Cons for the Cloud”

MSPs to capture $1.0T in ICT spending by 2021

Large numbers have a certain aura to them. We almost disrespect these figures by using abbreviations. One trillion dollars written out looks like $1,000,000,000,000 and for those wondering, such a sum would weigh approximately 10,000 tons (9,071.85 short tons) when carried around in the largest denomination US currency currently in circulation, the ever popular $100 bill. To have such transportation and storage problems… For the sake of preserving the “0” key, we’ll stick to the $1.0T abbreviation for the rest of this piece, but there is no shortening the drive of MSPs to capture an increasing share of global information and communication technology (ICT) spending across the SMB and Large Enterprise space.

MSP spending capture growth
$1.0T in spending capture… that’s a spicy meatball

 

 

 

 

 

 

 

 

 

 

 

How are MSPs winning?

There are a host of factors contributing to the rise in MSP spending capture toward the $1.0T plateau. As with any business, Continue reading “MSPs to capture $1.0T in ICT spending by 2021”

5 Questions & Answers for my new PC

Your intrepid blogger and few other AMI colleagues (not pictured, nor am I) were issued new PCs this week. While it will be difficult to give up the Osborne 1 that was handed out last year, this new notebook appears to be an upgrade. The complete tech specs are available here. There are many, many features that are yet to be discovered (and may never be fully utilized), but here are five answers to five pressing questions about my HP ProBook 440 G4 that I have unofficially named Norrin.

Q.1) What’s in the computer, besides the files?

A.1) Intel Core i7-7500U CPU @ 2.70GHz 2.90 GHz | 16GB of RAM | 64-bit OS | Windows 10 Pro

Norrin has the power and speed to accomplish anything I foresee throwing at it. There are people at AMI who use their computers to run complex simulations and crunch enormous amounts of data. Those devices are customized to handle what those users need to do. While still in its infancy, Norrin appears to be a good match.  When it comes to purchasing computers, the SMB space needs to consider Continue reading “5 Questions & Answers for my new PC”

Storage in the Cyber Attack Era

Ransomware has returned to the front page in the form of the WannaCry threat sweeping the globe. AMI-Partners has written about cybersecurity before and it is a well known fact that being proactive is the best approach to security. In this blog, AMI will take a look at how a robust storage solution can help a company in the SMB space rebound from an attack.

Pay the butcher’s bill?

The WannaCry ransomware has arrived in 150 or so countries. Blame is still being assigned and solutions are being sought. Experts agree that paying a ransom isn’t the best course of action. There is no guarantee your files will be decrypted. The sting of having been on the receiving end of the malicious attack will be compounded by the fruitlessly spent funds filling the coffers of criminals. However, each firm must respond as they see fit. If the rightful owners and users are locked out of files, retrieving duplicate information from storage can get a business up and running again. Of course, when ransoms aren’t paid, Continue reading “Storage in the Cyber Attack Era”

Facebook still looking strong despite issues

Facebook, the evolving and diversifying social media and social networking service, based in California via Harvard University’s Kirkland House Room H33, has posted its latest quarterly results. The figures bode well for the company and those at the helm are determined to have the future of social media marketing revolve around its products and services. Let’s take a look at the figures and see how the SMB space is impacted by the latest news out of Menlo Park.

A Brief Recap

In a previous entry, your intrepid blogger covered the overall usage of social sites such as Facebook (including Instagram), Twitter, LinkedIn, and Snapchat among others. That blog highlighted the importance the SMB space places onsocial media as well as the potential Benefits and Concerns for SMBs in using these services to foster a positive social presence for a business. With only 37% of US Small Businesses actively using social media to market products and services, Continue reading “Facebook still looking strong despite issues”

Samsung Galaxy S8: Removing Barriers

Some weeks at AMI are spent entirely in the office. We go about our business and interact with the outside world via conference calls, web meetings, and sometimes people even drop in to see us. Other weeks see AMI-ers out in the field, like when we traveled to hear from IBM in Las Vegas. This week presented a great opportunity to learn about the connected world a bit closer to home. Samsung launched its new flagship smartphones, the S8 and S8+, in addition to showcasing other devices, during UNPACKED2017, at Lincoln Center in NYC. The SMB space is always on the lookout for the latest tech, so let’s take a closer look.

Sharing Experiences

Samsung needed to deliver something special after the Note 7 battery issue and other setbacks last year. Leaving UNPACKED, where your intrepid blogger was asked to pose for a few pictures while holding a Galaxy branded bag (seriously, this happened), it appears Samsung is Continue reading “Samsung Galaxy S8: Removing Barriers”

IBM PartnerWorld 2017

Last week, AMI-Partners attended IBM’s PartnerWorld Leadership Conference in Las Vegas, held at the Cosmopolitan Hotel & Casino. The trio AMI dispatched to the desert came back with new insights and information on how IBM is working with business partners to deliver solutions to customers of all sizes. On a less technical yet allegorical front, we also heard stories ranging from catching a cow to hitting an olive tree with a stick. Keep reading to the end for those accounts, but for now, a brief recap from our trip with highlights from a few breakout sessions.

Viva Las Vegas!

As we entered the opening general session, the lighting rigs were shining bright, the music (Elvis of course) was deafening, and the stage was set for speakers to address the crowd comprised of IBM business partners (more than 1,300 from 78 countries), IBM-ers from various units, the press, and analysts – some of whom very closely follow the SMB ICT space. IBM Chair, President, and CEO Ginni Rometty shared her vision for the future of cognitive business and how Watson will touch some 1 billion people by the end of this year. General Manager for Global Business Partners Marc Dupaquier shared highlights of the partner network and IBM announced several new initiatives to help promote success across all partners in what it dubs “The Cognitive Era”. Without the efforts of business partners, IBM is limited in getting its solutions to end users. The need to work with, nurture, and educate partners is critical to success, not only for Continue reading “IBM PartnerWorld 2017”