The AMI-Partners Blog

A chart posted on the Obama administration’s website makes the job situation visually pretty clear.

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The Washington Post reports that the U.S. economy soared in the fourth quarter, at its highest growth rate in six years (5.7%).

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In addition to the well documented predictions, AMI’s team of go-to-market analysts have identified the following six (6) trends that the industry has ignored.

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With worsening economic condition, negative sentiments, cutbacks in expenses, and climbing lay-offs, SMBs* are looking at various ways to keep their businesses up and running. Everyone is cutting back on costs: even individuals are reprioritizing their needs. While companies have put the brakes on expenses, there is still opportunity for the Telecommunication Service Providers to smile.

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Since the start of the downturn there were signs that this would happen.

Back in Oct/Nov 2008 timeframe we started seeing price (as a purchase trigger) shift a bit in terms of importance. Don’t get me wrong, price was still important, but it was starting to become part of a bigger story about the real reason to purchase IT for SMBs. Price, and even more so promotion, dropped in double digits (YoY) for key reasons to purchase IT like PCs. As small and medium businesses started to first evaluate where they could cut costs (e.g. headcount and travel) they started to look at IT investments in the context of fulfilling on other needs such as helping them reduce telecommunications spending, improve productivity so they could get more work done with fewer people. The story became bigger than just price/promotion. SMBs wanted more from their IT purchases, but with clear ROI that mapped directly to running their business.

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