The AMI-Partners Blog

In addition to the well documented predictions, AMI’s team of go-to-market analysts have identified the following six (6) trends that the industry has ignored.

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SMBs in 16 key cities contribute more than 60% to total IT and communications spend in the ASEAN region.

Beyond the country-level ICT market-size opportunity forecasts that analyst firms publish throughout the year, a lot of our clients also work with us to dig a couple of layers deeper to uncover city-level market-size opportunities. In our recent analysis of ASEAN markets, we uncovered a significant finding: SMBs in 16 key cities contribute more than 60% to total IT and communications spend in the ASEAN region. Specifically, the top three cities in Indonesia, Malaysia, Philippines, Thailand and Vietnam respectively, plus Singapore, contribute the lion’s share of SMB ICT spending in ASEAN.

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