HP: Focused on Form and Function

We had the opportunity to attend HP’s pre-launch event where the company unveiled a series of new laptops and workstations to meet the needs of all market segments. HP has shifted its focus to an “Office of the Future” concept with the launch of 13-inch Spectre x360 convertible business notebook. This year, the x360’s fingerprint reader comes embedded on the side of the laptop to provide easy access when in tablet mode. AMI’s Global Model predicts that, within the SMB Market, 2-in-1 PCs will surpass growth of Desktop PC and Notebook PC spending achieving a CAGR of 22% by 2021. SMBs are quickly adapting new technologies and spending towards multi-functional devices and certainly Notebook and Desktop PCs are no exception.

The second generation Spectre 13 is a design marvel and as HP claims it is the world’s thinnest touchscreen laptop with an optional 4K display. The all new “Ceramic white” finish looks great, which is made from aluminum that has been treated with a smooth white coating. Spectre 13 ships with eighth-generation Intel processors and HP is promising up to 11 hours of use. HP is positioning the Spectre 13 amongst high-end laptops with cutting edge technology and even better design than many of its competitors.

In the desktop series, HP launched the EliteOne 1000, a new all-in-one PC. Most parts are hidden in its wedge-shaped base that can be opened to access its storage, RAM, processor and even display which is upgradeable. There are three displays to choose from- 23.8”, 27” and 34” which is a diagonal curved display that provides an immersive and engaging visual experience. This modular design and easily upgradable parts will provide significant benefits to Managed Service Providers(MSPs) as the idea of Desktop as a Service(DaaS) becomes increasingly popular among SMBs. According to a recent MSP research study by AMI, spending is expected to reach $3.4 Billion by 2021.

 

Another new feature HP launched this year is the ability to add HP’s “Sure View” tech which works as a privacy guard to make the screen harder to read by prying eyes. This feature is especially useful for travelling professionals that want to protect their privacy while on the go. Although this feature drains more battery, it can be switched on and off with ease and it works as intended. In the quest of workplace centric design, HP also introduced PhoneWise; an application targeted at business users that provides smartphone notifications on workstations/laptops so you are always connected to your mobile device even when it’s out of reach.

All the user-friendly design changes are part of HP’s new strategy of giving customers exactly what they want. Company is putting lot of efforts into Data collection, Machine Learning and AI to research the web for product reviews, and its regularly conducting surveys to find out what customers want and eliminating red flags by making design changes. Gone are the days of bulky laptops and workstations with multiple components and thick designs. HP is trying to replace the workplace products by bringing beautiful consumer centric designs to the workplace. According to AMI’s Global Model , worldwide spending on Notebooks and Desktop PCs within the SMB segment is expected to reach $71 billion by 2021. Clearly, HP is aiming to win over the business segment with the launch of these flashy laptops and workstations. It is safe to say that with these new features and designs, HP is investing time and money in the right direction.

~Ankit Mehta, Associate

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