The AMI team had an opportunity to attend Amazon Web Services (AWS) Summit held recently in Mumbai. At the event AWS top executives discussed the latest solutions targeting the India IT space. The big news of the day was certainly the launch of Amazon Web Services’ cloud data centers in Mumbai, India. With this deployment, AWS is joining other global players such as Microsoft, IBM and the New York based Digital Ocean, just to mention a few. Mumbai has now joined the ranks of Beijing, Seoul, Singapore, Sydney, and Tokyo by officially becoming the sixth data center to be launched in the Asia-Pacific region. AWS now operates 13 regions worldwide, with a total of 35 availability zones. A key advantage for India businesses in having their own local “region” will be lower latency and the reassurance that their data resides closer to their home!
AWS is planning a complete utilisation of the digitization wave that is emerging within the India IT space. From the summit we could easily infer that AWS emphasis on India has increased manifold in recent times: first, its India investments have risen to $5 billion. It has also witnessed around 80% growth in the partner ecosystem in the last 12 months. According to Amazon, in total, 75,000 out of AWS’ 1 million active customers are in India. “We’re excited to make this available today, with the same pay-as-you-go pricing, ability to get started immediately without having to negotiate enterprise agreements or wait days for access, and unmatched functionality that customers enjoy in AWS Regions worldwide” said Andy Jassy, CEO of Amazon Web Services.
Increased focus on Start-ups
Now that all eyes are on India start ups with many successes of Ola Cabs, BookMyShow, OYO, Shaadi.com, etc., one of the key strategies of AWS is to provide continual support to this emerging start-up sector. As per the company, almost 90 out of the top 100 start-ups in India use AWS for accelerating their product growth.
Jassy was quoted saying “Indian start-ups and enterprises have been using AWS for many years – with most Indian technology start-ups building their entire businesses on AWS, and numerous enterprises running mission-critical, core applications on AWS.”
Collaboration with the Government . . . Pune likely to emerge as a Start-up hub
AWS is also looking to partner with the government and support its Digital India Initiative. Devendra Fadnavis, honourable Chief Minister of Maharashtra, joined the event for a short while and indicated how the Government is planning to associate with AWS on various eGovernance projects. “I think with the entry of AWS; the opportunities will scale up. I would like to offer AWS to partner with us in this transformation”, Fadnavis said.
The government of Maharashtra is also keen to associate with AWS to build an ecosystem of start-ups in Pune. “Pune has the capacity to become a start-up hub of India. With the domain expertise of AWS and government endeavour, we can create wonders of the world in Pune”, said Fadnavis at the event.
AWS in India – a bright future ahead
AWS has many plans in the offing for India. Apart from launching the Mumbai region, AWS also offers a complete range of training and certification programs to India developers and professionals for the deployment of cloud platform using cutting-edge technologies.
With the launch of the Mumbai region, this cloud-computing arm of Amazon is anticipated to enable many more enterprise customers and start-ups in India to not just reduce the cost of their IT operations, but embark on rapid transformational innovations in critical new areas such as big data analysis and Internet of Things.
AWS is likely to make further inroads in the India market and enhance its market share in the cloud computing arena – provided it focuses on escalating its cloud services user base and continues strengthening its relationship with channel partners. However, the nature of various business segments in India is quite diverse regarding their adoption and mindset about technology solutions. In particular, SMBs are rather price sensitive and focus more on the scalability of the cloud solutions. Hence it will be interesting to see how Amazon formulates their Go-To-Market approach and strategy across different business segments in the days to come.
~ Sreetama Das, Research Associate