The AMI-Partners Blog

Global SMB Insights & GTM Strategy Consulting

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Entries from July 2012

Shaping Content for Social Media from Data

July 31st, 2012 · No Comments

Tweet Last week, I was able to attend a webinar by Jason Weaver, the CEO of Shoutlet. The webinar was titled, “How to Conquer the Mountain of Social Data” and it discussed how businesses can collect data on their customers and/or prospects to shape their social media marketing campaigns. It is especially important for SMBs [...]

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Tags: mobility · SMB marketing opportunities · Social media

The Age of Mobility for SMBs

July 26th, 2012 · No Comments

Tweet Many businesses have had substantial growth in their mobile workforce, which has proliferated the use of mobile devices. AMI has found that worldwide there are many mobile workers among small and medium businesses (SMBs). Our data shows that 49% of businesses with less than 10 employees have mobile workers and it increases to 66% in the [...]

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Tags: Cloud Computing · IT Spending · mobility · SMB · SMB insight · SMB marketing opportunities · Tablet · wireless

Microsoft’s BEST Campaign for Selling Office365 to SMBs

July 24th, 2012 · No Comments

Tweet AMI has extensive coverage in studying SMB cloud needs and purchasing behavior across 25 countries.  A universal theme we have seen is the desire for integrated solutions to be delivered in a highly consumable manner. One vendor that clearly understands this is Microsoft. Earlier this month, I was at Microsoft’s World Partner Conference (WPC) in Toronto and [...]

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Tags: Channel partners · SMB · SMB marketing opportunities

BYOD: Bring Your Own Device

July 19th, 2012 · 2 Comments

Tweet The topic of BYOD is trending among businesses. Why is it so popular and how does it impact the technology landscape for businesses? First off, there are many advantages of BYOD to a business. BYOD often includes mobile devices, such as tablets and smart phones, which is beneficial for people on the go and [...]

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Tags: cell phone · mobility · SMB · wireless

The Revolution will be Virtualized

July 17th, 2012 · No Comments

Tweet Tuesday, June 26th, I sat in the audience at Red Hat Summit 2012, awaiting CEO Jim Whitehurst’s keynote. Red Hat, which focuses on delivering its software to business customers, operates on a professional open-source business model. Red Hat employees at Summit sincerely believed that open-source is necessary for proper innovation in the cloud. This [...]

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Tags: Cloud Computing · SMB marketing opportunities · Virtualization

Consumerization of IT – gets closer to home…

July 12th, 2012 · 1 Comment

Tweet Just back from the Cisco Service Provider Analyst and Press Summit held in Shanghai in June 2012. A great trip to a city which showcases the possibilities of what a modern metropolis can achieve… At the Summit, the numbers shared by Cisco Visual Networking Index Forecast (2011-2016) drew some gasps. The report showed that [...]

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Tags: Cisco · mobility · SMB · Tablet · wireless

Security in the Cloud: Concern or Excitement?

July 10th, 2012 · 1 Comment

Tweet One of the prevailing themes at the recent New York Cloud Expo was the concern over security in the cloud.  Steve Orin, Sr. Security Architect & Principal Engineer for the Cross Platform Technology group at Intel, claimed that over half of CISOs (Chief information security officer) have listed security as their greatest concern about cloud technology. [...]

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Tags: Cloud Computing · SMB marketing opportunities

Cloud Virtual Desktop Infrastructure

July 6th, 2012 · No Comments

Tweet Technology of cloud is constantly evolving and expanding to offer a variety of services to businesses. Cloud often offers SMBs an opportunity to grow and expand their business. Virtual desktop infrastructure is essentially the process of  hosting a desktop operating system on a machine that runs on a server, which can be centralized or remote. [...]

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Tags: Desktops · SMB · Virtualization

Oracle’s Partner Network (OPN) Kickoff

July 5th, 2012 · No Comments

Tweet Oracle recently outlined their upcoming channels strategy in North America for the upcoming fiscal at its OPN Kickoff event on Tuesday. I was lucky enough to sit in on the discussion and was very impressed with the virtual event. Here are my thoughts on the event structure and the information that was covered:

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Tags: Channel partners · Oracle · SMB marketing opportunities