The AMI-Partners Blog

New York, New York— September 23, 2010 — As many traditional small and medium business (SMB) channel partners make the transition to the Cloud services model, telecommunication service providers (telecoms) are making a strong bid for the SMB Cloud share, beyond their traditional voice and data service offerings. Facing the continuing prospect of declining average revenue per seat (ARPU) and increasing churn, telecoms see the SMB Cloud as an opportunity for sustained revenue growth and customer loyalty. At the same time, many SMBs are open to expanding their relationships with telecoms beyond traditional voice and data services. According to an upcoming study by AMI-Partners, 38% of U.S. SMBs say they are willing to purchase IT products & services (including hardware and software) from telecommunications service providers.