Despite what could be considered the most challenging economic environment for information technology, one segment of channel partners is thriving in this market. The economic downturn has forced a number of channel partners to reassess their business model and look beyond their current portfolio of IT solutions. This has led to the growth of partners focused on providing Software-as-a-Service based solutions (SaaS partners). SaaS partners continue to drive significant growth by addressing the key challenges faced by their Small and Mid-sized Business (SMB) customers.
Entries from July 2009
A New Breed of High Value IT Channel Partners Emerges: A Call for Vendor Engagement
July 13th, 2009 · 2 Comments
Tags: Channel partners · SMB insight · SaaS